At VAK Jewels (“we”), we are committed to respecting and protecting your privacy. This policy, along with our cookie policy and terms of sale, describes how Vak Jewels collects, uses and handles your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation.

It also describes your data protection rights, including a right to object to some of the processing which Vak Jewels carries out. More information about your rights, and how to exercise them, is set out in the ‘Your legal rights’ section.

Please read the following carefully to understand our practices regarding your personal data. 

Information We May Collect And Process From You

We collect your personal data when you place an order, request other services, sign up for our newsletters or browse our Website. The data we collect includes details you provide us with. If you contact us, we may also keep a record of our correspondence with you.

  • your name, username and password
  • your gender
  • your home address, email address and phone number
  • details of the jewellery items being bought
  • your payment and delivery details, including billing and delivery addresses and credit card details, where you make a purchase
  • your marketing preferences, including any consents you have given us
  • information related to the browser or device you use to access our website

How This Information Is Used

We process this personal data for the following purposes: To fulfil a contract, or take steps linked to a contract, which is relevant where you make a purchase and includes:

  • verifying your identity
  • taking payments
  • communicating with you
  • providing customer services
  • arranging the delivery or other provision of products

As required by VAK Jewels to conduct our business and pursue our legitimate interests, in particular:

  • we will use your information to provide products and services you have requested, and respond to any enquiries or complaints you may send us
  • we may use your information to help us monitor our Website, improve and protect our products, content and services, both online and offline
  • we use information you provide to personalise our Website, products or services for you and give you access to services reserved for registered users, such as Wish Lists
    • Withdrawing Consent Or Otherwise Objecting To Direct Marketing
    • Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your information for other purposes, such as those set out above.
    • In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have the right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by clicking on the unsubscribe button on the bottom of any marketing email we send you or by contacting us at
  • if you provide a credit or debit card as payment, we also use third parties to check the validity of the sort code, account number and card number you submit in order to prevent fraud (see section ‘Who your information will be shared with’)
  • we monitor customer accounts to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law
  • provide any additional services you have requested, such as our marketing communications and other direct marketing purposes including creating a profile about you to better understand you and tailor the marketing, we send you
  • may send you post, if you are a customer or account holder
  • we use information you provide to investigate any complaints received from you or from others, about our website or our products or services
  • we will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation)

Where you give us consent:

  • Where it is required by applicable law, we will send you direct marketing in relation to our relevant products and services,
  • we place cookies and use similar technologies in accordance with our Cookie Policy (link) and the information provided to you when those technologies are used
  • on other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

For purposes which are required by law:

  • In response to requests by government or law enforcement authorities conducting an investigation.

Who Your Information Will Be Shared With?

Personal data may be shared with the VAK Jewels family of companies.

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.

Personal data will also be shared with third party service providers, who will process it on behalf of VAK Jewels for the purposes identified above. If you would like to receive more information on the third parties we use, please contact In the event that the VAK Jewels business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

In connection with the purposes identified above, your personal information may be transferred to and stored at a destination outside India. This could also be the case due to members of our staff processing your order or payment, operating outside of that region. By submitting your personal data, you agree to this transfer, storing or processing. Where information is transferred outside India that is not subject to an adequacy decision by the Indian Commission, information is adequately protected by Indian Commission approved standard contractual clauses or a vendor's Processor Binding Corporate Rules. For more information on the transfer mechanism used, please contact us at the contact details outlined below.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We are strongly committed to data security and we take reasonable and appropriate steps to protect your personal information from unauthorised access, loss, misuse, alteration or corruption. However unfortunately, the transmission of information via the internet is not completely secure, therefore, although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to our site and any such transmission is at your own risk.

Your Legal Rights

Where required by applicable law or regulation, you have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller. If you are a registered user, you may also review and change your personal information on your account profile page.

In addition, you can object to the processing of your personal information in some circumstances (in particular, where we don’t have to process the information to meet a contractual or other legal requirement, or where we are using the information for direct marketing). These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights (or get a copy of our legitimate interest balancing tests) you can get in touch with us using the details set out below. If you have unresolved concerns, you have the right to complain to a data protection authority where you live, work or where you believe a breach may have occurred.

For the provision of information marked as mandatory when you register to use our service, if such information is not provided, then you will not be able to use the service. All other provision of your information is optional. If you do not provide such information, our provision of certain services to you may be detracted from.

Duration Of Retaining Your Information

We store information for as long as necessary to provide our services. This is a caseby-case determination that depends on things such as the nature of the information, why it is collected and processed, and relevant legal or operational retention needs. For example:

  • Account information you provide to us is kept as long as you remain an account holder.
  • We will keep a record of the fact that you have asked us not to send you direct marketing indefinitely, so that we avoid sending you marketing in the future.

Sometimes business and legal requirements oblige us to retain certain information, for specific purposes, for an extended period of time. Reasons we might retain some information for longer periods of time include security, fraud prevention, and financial record-keeping, complying with legal or regulatory requirements.

Changes To Our Privacy Notice

We may change this privacy notice from time to time to reflect changes in the law or regulation, our information practices, our services, or our operational requirements. Depending on the type of change, we may notify you by updating this page or by email. We encourage you to periodically review this page to see any changes we have made.

This version of the privacy policy is dated as on 26th July 2021

Contact Us

If you have any questions or concerns about how we process your information, please contact us by email at or Whatsapp us on +91 +91 9987299612 .


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We Use The Following Cookies On Our Website

Category 1: Strictly Necessary Cookies These cookies
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Category 2: Performance Cookies These cookies
collect anonymous information on how you use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. You may opt out of these cookies using your browser settings, but it may affect the performance of our Website.  

Category 3: Functionality Cookies
These cookies remember choices you make such as the country you visit the Website from, language and search parameters. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more personalised. The information these technologies collect may be anonymised and they cannot track your browsing activity on other sites. You may opt out of these cookies using your browser settings, but it may affect the functionality of our Website. The major cookies used on the VAK Jewels website are listed below:

  • Google Analytics, which helps us understand how visitors arrive at and use the website. Your data will be retained for a maximum of 26 months before automatically being deleted.
  • Google Search Console, which are tools and reports that may help us optimise visibility of our website and measure our site's search traffic and performance. Your data will be retained for a maximum of 26 months before automatically being deleted.

Your Choices About Cookies

We require your consent for cookies to be placed on your device as you visit the Website. If you don’t want us to use information about your visits for Google Analytics, the most effective way to disable cookies is to do so in your browser. We suggest consulting the Help section of your browser or taking a look at the All About Cookies website, which offers guidance for all modern browsers. If you don’t want to allow cookies at all, or only want to allow use of certain cookies, you can also refer to your browser settings. You can also use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set.

Note that by disabling certain categories of cookies, you may be prevented from accessing some features of the Website, it may affect its functionality or certain content may not be available.